Industrialized Building: What Real Estate Can Learn from Industry

Industrial production has demonstrated how quality, costs, and predictability can be optimized through scalable products. The real estate industry, on the other hand, often still operates on a project-by-project basis—with corresponding risks regarding costs, construction time, and operations. Today, serial building concepts are giving rise to true real estate products for the first time: standardized, data-driven, and designed for the entire life cycle. How can this principle be applied across the broader market? And why is operations becoming the decisive factor for success in real estate?

When: Monday 5 October, 11.15 am–12.15 pm
Where: Messe München – Conference Room A12*

Panel participants:

  • Thomas Wirtz, Managing Director, INDUSTRIA Immobilien GmbH
  • Markus Eberhard, Managing Director, GreenPlaces Deutschland Asset Management GmbH
  • Ingo Lindner, Managing Director, FAY Projects GmbH
  • Andreas Göbel, Head of Business Development – Residential, GOLDBECK Deutschland GmbH
  • Dr Bernhard Frohn, CEO, BOB efficiency design AG

Moderator: Dr Kathrin Dräger, Senior Communications Consultant, RUECKERCONSULT GmbH

*Please note: This panel is limited to 120 places.

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If you have any questions or suggestions, please feel free to contact us at any time at exporeal@rueckerconsult.de.